ORTIZ: You know, it's hard to not see the stolen work of my peers. SIMON: As a talented artist, is there a part of you that is also a little dazzled by the possibility of these technologies? And could you use it to do something new and different? We're talking about hundreds, if not thousands, of generated imagery within, like, a day, maybe weeks tops, in seconds? Who knows? It's - the technologies are getting better. And then, you have users who are encouraged to generate imagery at a level that no human artist can ever compete. And within those, you know, massive data sets exist everything. For example, generative AI, some of the more, you know, larger data sets contain about 5.8 billion text and image data pairs. Let me ask you, as an artist, how is what AI is doing different from what Andy Warhol did when he painted a Brillo box or a Campbell's soup can? SIMON: Well, let me put it to you this way. You're involved in a couple of lawsuits right now, aren't you? I don't think that, you know, theory will last. ORTIZ: With a multitude of emotions, Scott. SIMON: AI companies, producers, say they don't need to pay and under the fair use doctrine, they can reproduce the image. And it took any kind of compensation away. And no one will know that my work powered those images outside of my name being clearly linked to it. It took away my ability to consent to being a part of this technology. And LAION is open for anyone to see, and that's how I found out the entire body of my fine art work to be in those data sets. It contains 5.8 billion text and image data pairs. There's a model with Stability AI that utilizes a large data set called LAION. And it also needs to know what my work looks like. So it'll be trained upon huge amounts of numbers of oil paintings from artists all around the world throughout history and through the present. ORTIZ: For an AI model to be able to generate imagery that says, you know, oil painting in the style of Karla Ortiz, it still needs to know what an oil painting is. SIMON: From what you've seen, what is AI doing? How does it - how does that exploit your - the images that you have created? But to add a level of complexity to it, they're replacing jobs using our work as training data. These technologies are currently replacing jobs. ORTIZ: Well, we are seeing generative AI models encroach almost every space in our industry. SIMON: You're an illustrator and concept artist. KARLA ORTIZ: Thanks for having me, Scott. Karla Ortiz, who has worked on massive Marvel properties, including "Guardians Of The Galaxy," "Loki," "Black Panther" and "Doctor Strange," testified this month in front of a Senate committee on AI and intellectual property. But the art world is already contending against those tools. The studio said using AI simply affirmed the film's theme - who's really who? Now, actors are on strike now in part because they fear that AI might take away acting jobs. Its intro sequence used artificial intelligence to animate images. Oh, that again? But close viewers recognized something unsettling about the series. Jackson's character, uncovers a plot where shape-shifting aliens impersonate high-ranking officials across the globe. Marvel's latest big production wrapped up this week on Disney+ - "Secret Invasion." Nick Fury, Samuel L. (SOUNDBITE OF KRIS BOWERS' "NICK FURY (MAIN TITLE THEME)")
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